WHO WE ARE & WHY WE EXIST
OUR GREATER PURPOSE IS
To be a leading authority for glamorous women globally.
We aim is to empower women everywhere to feel glamorous
and look beautiful by offering the gold standard in make up artistry
and education, complimented by a range of quality customised
We take pride in our role as mentors in the make up world.
We build trust with our clients and customers by offering personalized
make up services and applying our expertise across our quality products.
Our focus is always to guide and offer advice that is thoughtful, honest
and uplifting; like a close girlfriend who has always stood by your side,
bringing out your best.
We love what we do and it shows. We’re passionate about helping women
feel glamorous and look like the most beautiful version of themselves.
We strongly believe that when you feel beautiful, you wield confidence
that radiates – and it looks positively gorgeous!
Our priority is always to put out a product or service that will make
your life more fabulous. Our standards are high and we strive to be
best-in-class. From our easy to follow make up tutorials to our carefully
curated make up & beauty recommendations, to our own thoroughly researched
product line of lashes, brushes and more. We view ourselves as the customer
first, and we aim to surpass expectations, every time.
We’re social and it shows! We live online and in the ‘real’ world, and
inspiration is everywhere. We’re attuned to the trends of today and what
our clients and fans say. We love staying plugged in to the latest in beauty,
fashion and trends of all-things glam to keep our finger on the pulse in this
beautifully connected world.